More precisely, the key to success is “meaningful tagging”. Because potential customers can only find them if your artworks have been properly tagged. Missing or inaccurate tagging will result in your artworks not being found at all or in the wrong place. And nobody wants that. So here is a small digression into the wonderful world of tagging.
TAGGING: THE BASICS
Something general first: When tagging, always try to imagine what a customer could possibly enter to find your artwork.
Here are a few tips:
- use at least five tags, preferably more. But make sure that the tags used are actually relevant (see also the note on "tag spam" below) the title of your work is automatically included in the search; so it is not necessary for you to include the title in the tags again
- separate tags with a comma (no hashtags or just spaces!)
- use tags that describe everything that can be seen in the image, but also dominant colors and shapes.
- also use tags that describe the mood of your subject (e.g. “funny”, “motivation”, “inspiration”, “cute” etc.) - this is especially relevant for typography!
- For photographs and city artworks: Always add the name of the city (if it is not already in the title) and also tag the region and country, if necessary even the continent
- don't use complete sentences: "a beautiful beach with sunshine in Spain" should become "beach, Spain, sun".
Example: An image of a beach in Spain
everything you can see: beach, palm trees, summer, sea, sun, waves, sand associated terms: holidays, vacation, relaxation, travel geographic tags: Barcelona, Spain, Europe By the way: It doesn't matter whether you insert the tags with or without spaces after the comma
AVOID TAG SPAM
Although there are keywords with a particularly large search volume, you should really only use them if they really match your work. You probably know it yourself: There is nothing more frustrating than having to laboriously select the desired search results from a jumble of irrelevant results. Therefore, please avoid using keywords indiscriminately and think carefully beforehand about which terms really describe your work and which terms customers could possibly use to search for it.
Our art buyer will be happy to help you. Just send him an email to firstname.lastname@example.org and he will get in touch with you soon.
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